Price Quotation

PREPARED FOR
The Remarriage Roadmap / The Potential State
PREPARED DATE
6 August 2026

Sorbet Agency will support The Remarriage Roadmap with a complete digital growth program across paid media, organic visibility, and website and technical infrastructure. The goal is a measurable acquisition system: a website that can be found and indexed, a tracking layer that shows where every assessment call comes from, paid campaigns that bring qualified couples to the booking calendar, and an organic presence that earns visibility in search engines and in AI answer engines.

Findings | review of the current sites, 6 August 2026

Paid can start quickly once tracking is in place. Organic needs somewhere to live before it can produce results, which is why the website and technical work is priced as the first step and not as an optional extra.

Market research | Ahrefs data, pulled 6 August 2026

Before pricing the work we ran both of your domains, the category leaders, and the search market itself through Ahrefs. Every number below is measured, not estimated.

1. Where your two domains stand today

DomainDomain RatingReferring domainsKeywords rankedOrganic visits / mo
remarriageroadmap.com3.835700
potentialstate.com2863800

Read those last two columns again. Between the two sites you have 995 referring domains and not one ranking page. Ahrefs cannot find a single page on either domain with any organic footprint at all, and neither domain has ever run a paid search ad.

2. You already own the expensive half of SEO

Links are the part of organic growth that money and time cannot easily buy. You have them already:

What is missing is the other half: pages worth pointing at. That authority is currently flowing into a single sales page with no sitemap, no schema, and no article section, so almost none of it converts into rankings.

3. What this category looks like once it is built

DomainDRKeywordsOrganic visits / moTraffic value / mo
gottman.com8511,375186,318$78,866
couplestherapyinc.com501,7046,054$2,023
psychologytoday.com93356,8514,241,590$6,044,295
your two domains3.8 / 2800$0

Gottman's organic traffic alone is worth roughly $78,866 per month in equivalent ad spend. That is the ceiling this category supports. couplestherapyinc.com shows the realistic middle: a DR 50 site with 1,704 keywords, built with content rather than budget.

4. AI answer engines: you are invisible

DomainChatGPTPerplexityAI OverviewsAll 7 engines
remarriageroadmap.com0000
potentialstate.com0000
couplestherapyinc.com114538
gottman.com3844250611
psychologytoday.com7,3901,8181,39917,449

Citation counts across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Copilot, and Grok. Both of your domains score zero on every one of them. A far smaller competitor picks up 38 citations, and Psychology Today is quoted 7,390 times in ChatGPT alone.

This is the sharpest finding in the research. Your writing is a meaningful part of what makes Psychology Today quotable in this subject, and not one of those 17,449 citations sends anyone to The Remarriage Roadmap. GEO work is about moving that citation surface onto your own domain.

5. The demand is there, and nobody is bidding hard for it

Search termUS searches / moCost per clickDifficulty
couples therapy95,000$7.0031
marriage counseling58,000$5.000
couples retreat41,000$0.7032
couples counseling31,000$7.004
premarital counseling7,000$4.0012
online couples therapy3,500$20.0024
marriage counseling online1,800$16.0010
18 head terms measured251,500$5.07 avg 

Two things matter here. The category is worth buying: 251,500 US searches a month across the head terms alone, with the highest-intent terms clearing $16 to $20 per click, which tells you competitors are converting them profitably. And the category is barely being bought: gottman.com and ourrelationship.com run zero paid search keywords. The auction is unusually open for a market this size.

6. Where you can win first

Filtering the market for terms that match what you actually teach, 21 relevant terms sit at difficulty 10 or below and carry 16,400 searches a month between them. A DR 28 domain with 638 referring domains can realistically compete for these inside one content cycle:

Search termUS searches / moDifficulty
emotional affair4,7003
what is an emotional affair2,3003
when to walk away from a sexless marriage1,8000
emotional affair definition1,20010
sexless marriage, effect on a husband9001
married but lonely2500
roommate marriage2000

These map almost exactly onto the ABC framework the program already teaches: Affairs, Boredom, Change. The content does not need to be invented, it needs to be published on your own domain in a format that Google and the AI engines can read.

What the research changes about this quotation. The organic opportunity here is unusually good, because the hard part is already paid for. The blocker is structural, not competitive: there are no pages, no sitemap, no schema, and no measurement. That is why the website and Technical SEO work is quoted first, why the SEO-GEO retainer is worth running for at least six months, and why paid media can start early and cheaply while the organic asset is being built.

Website design and Technical SEO | project

A one-time project that turns the current single-page funnel into a marketing website that can be found, indexed, quoted by AI engines, and expanded over time, without losing the conversion performance of the existing page.

Planning and structure

Design (UX and UI)

Development and implementation

Technical SEO

Quality assurance and handover

TrackScopePrice
Track A
Funnel upgrade
Keep the existing single-page funnel, improve UX, UI, and content hierarchy, and implement the full Technical SEO layer above. $2,500
one-time
Track B
Marketing site and content hub
Everything in Track A, plus a full multi-page marketing site with a program page, founders page, assessment-call funnel, and a CMS-driven article hub built to hold the organic program. Includes the measurement foundation and the SEO-GEO foundation at no additional charge. $6,500
one-time

The price includes up to two rounds of consolidated revisions. Payment: 50% on approval, 50% on final delivery. Track B is the prerequisite for a serious organic program; Track A is enough to launch paid media well, and not enough to rank.

Measurement and tracking | foundation

Nothing in paid or organic can be optimized before this exists. A one-time technical setup, not a retainer.

[ $1,200 | one-time payment ]

Included at no additional charge with Website Track B.

Paid campaign on Google (SEM) | research and setup

A paid ad campaign on the Google search results page, positioned above the organic results. The media buying model is Pay Per Click, meaning payment is made for every click on the ad.

[ $1,200 | one-time payment ]

Paid campaign on Google (SEM) | campaign management

[ $1,200 | monthly retainer ]

On media budget. Measured cost per click in this category runs from about $5 on the broad terms to $16 and $20 on the highest-intent ones such as "online couples therapy". A realistic starting media budget for Google is $2,500 to $4,000 per month, which buys enough clicks to reach statistical significance on a first set of keywords and landing pages rather than trickling. Media is paid directly by you. Once tracking is live we will model a real cost per booked assessment call and set the budget against that, instead of against a rule of thumb.

Paid campaign on Meta | research and setup

A campaign of ads appearing in the feed and in the ad placements across Facebook and Instagram. The media buying model on Meta is pay per result, meaning payment is made according to the campaign objective and the ad's performance.

[ $1,200 | one-time payment ]

Paid campaign on Meta | campaign management

[ $1,200 | monthly retainer ]

Category note. Meta's Personal Attributes policy restricts ads that assert or imply knowledge of a person's personal attributes, and relationship status is one of them. Copy such as "Is your marriage falling apart?" carries a real risk of rejection or account restriction. All creative for this account will be written benefit-first, describing the program rather than addressing the viewer's relationship status.

Organic promotion (SEO-GEO) | foundation and repair

Goal: a healthy website, ready for organic promotion and for visibility in search engines and in AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews.

[ $1,200 | one-time payment ]

Included at no additional charge with Website Track B.

Organic promotion (SEO-GEO) | monthly retainer

[ $1,600 | monthly retainer ]

Summary of fees | one-time and monthly

One-timePrice
Website design and Technical SEO, Track A: funnel upgrade$2,500
Website design and Technical SEO, Track B: marketing site and content hub$6,500
Measurement and tracking foundation$1,200
Google Ads research and setup$1,200
Meta Ads research and setup$1,200
Google Ads and Meta Ads setup, together$2,200
Organic SEO-GEO foundation and repair$1,200

The measurement foundation and the SEO-GEO foundation are included at no additional charge with Website Track B.

Monthly retainerPrice per month
Google Ads campaign management$1,200
Meta Ads campaign management$1,200
Organic promotion, SEO-GEO$1,600
Paid bundle: Google Ads + Meta Ads$2,200
Full growth bundle: Google Ads + Meta Ads + SEO-GEO$3,600

Available on request and quoted to scope: TikTok campaign management, organic social media management, video production and editing, additional languages.

Packages | three ways to start

OptionOne-timeMonthly
1. Paid launch
Minimum term: 3 months
Website Track A ($2,500), measurement foundation ($1,200), Google and Meta setup ($2,200) $2,200
2. Organic authority build
Minimum term: 6 months
Website Track B ($6,500), including the measurement and SEO-GEO foundations $1,600
3. Full growth program
Recommended. Minimum term: 6 months
Website Track B ($6,500), including the measurement and SEO-GEO foundations, plus Google and Meta setup ($2,200) $3,600

First 90 days | onboarding and work plan

Sorbet Agency provides access to a live reporting tool that shows marketing and campaign performance on an ongoing basis, so the key data stays accessible and decisions do not wait for a manual end-of-month report.

The fine print | scope and commercial terms

Scope clarifications

Commercial terms

Next steps

Once approved, Sorbet Agency will begin onboarding, collect the required account access, review the current marketing assets, and prepare the first monthly work plan. To move forward we will need admin access to the website platform, the Google Ads and Meta Business accounts if they exist, Google Analytics and Search Console, the CRM, and an indication of the intended monthly media budget.

The parties sign below in agreement with the above.

Full name:

Company name:

Position:

Avishay Har Sinai

Sorbet Agency

CEO