Price Quotation

Sorbet Agency will support The Remarriage Roadmap with a complete digital growth program across paid media, organic visibility, and website and technical infrastructure. The goal is a measurable acquisition system: a website that can be found and indexed, a tracking layer that shows where every assessment call comes from, paid campaigns that bring qualified couples to the booking calendar, and an organic presence that earns visibility in search engines and in AI answer engines.

Findings | review of the current sites, 6 August 2026

• No organic surface. remarriageroadmap.com is a single page, with no internal pages, no article section, and no indexable content beyond the sales page itself.
• robots.txt and sitemap.xml return an empty file. Both respond with HTTP 200 and zero content, so search engines get no crawl guidance and no page inventory.
• No structured data on either site. Neither site serves any JSON-LD, so the FAQs, the program structure, the credentials, and the reviews are invisible as structured entities, which is the material AI answer engines quote from.
• No canonical tag on remarriageroadmap.com, and potentialstate.com serves seven H1 headings on a single page.
• No measurement layer found. No GA4, Google Tag Manager, Google Ads tag, or Meta Pixel in the served HTML of either site. To be confirmed inside the accounts.
• Authority is accruing to another domain. 100+ Psychology Today articles and 2M+ reads currently earn rankings and AI citations for psychologytoday.com, not for your own domain.

Market research | Ahrefs data, pulled 6 August 2026

Before pricing the work we ran both of your domains, the category leaders, and the search market itself through Ahrefs. Every number below is measured, not estimated.

1. Where your two domains stand today

Read those last two columns again. Between the two sites you have 995 referring domains and not one ranking page. Ahrefs cannot find a single page on either domain with any organic footprint at all, and neither domain has ever run a paid search ad.

2. You already own the expensive half of SEO

Links are the part of organic growth that money and time cannot easily buy. You have them already:

• 65 links from psychologytoday.com, a DR 93 domain. Most agencies cannot buy a single one of those.
• Links from princeton.edu (DR 91), medium.com (DR 94), iheart.com (DR 91), buzzsprout.com (DR 91), and 630 other domains.

What is missing is the other half: pages worth pointing at. That authority is currently flowing into a single sales page with no sitemap, no schema, and no article section, so almost none of it converts into rankings.

3. What this category looks like once it is built

Gottman's organic traffic alone is worth roughly $78,866 per month in equivalent ad spend. That is the ceiling this category supports. couplestherapyinc.com shows the realistic middle: a DR 50 site with 1,704 keywords, built with content rather than budget.

4. AI answer engines: you are invisible

Citation counts across ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Copilot, and Grok. Both of your domains score zero on every one of them. A far smaller competitor picks up 38 citations, and Psychology Today is quoted 7,390 times in ChatGPT alone.

5. The demand is there, and nobody is bidding hard for it

Two things matter here. The category is worth buying: 251,500 US searches a month across the head terms alone, with the highest-intent terms clearing $16 to $20 per click, which tells you competitors are converting them profitably. And the category is barely being bought: gottman.com and ourrelationship.com run zero paid search keywords. The auction is unusually open for a market this size.

6. Where you can win first

Filtering the market for terms that match what you actually teach, 21 relevant terms sit at difficulty 10 or below and carry 16,400 searches a month between them. A DR 28 domain with 638 referring domains can realistically compete for these inside one content cycle:

These map almost exactly onto the ABC framework the program already teaches: Affairs, Boredom, Change. The content does not need to be invented, it needs to be published on your own domain in a format that Google and the AI engines can read.

Website design and Technical SEO | project

A one-time project that turns the current single-page funnel into a marketing website that can be found, indexed, quoted by AI engines, and expanded over time, without losing the conversion performance of the existing page.

Planning and structure

• Kick-off call and needs mapping: business goals, audiences, offers, and funnel stages
• Site architecture: page map, content hierarchy, and URL structure
• Content architecture: planning the article and resource hub so organic content has a permanent home on your own domain
• Review of the existing funnel and a decision on what is kept, improved, or rebuilt

Design (UX and UI)

• Key page design based on the existing brand language and references
• Landing page templates: reusable page structures for funnels, programs, and campaigns
• User journey: pages designed in line with marketing funnel best practices for intuitive navigation and an optimal user experience
• Responsive design, with attention to a clear and comfortable experience on every screen size
• Organized design file delivered in Figma, including the designed screens and basic implementation guidelines

Development and implementation

• Platform: implementation on the existing platform, or a rebuild on Wix Studio, decided in the planning stage
• Page build: developing all pages defined in the specification
• Article hub and dynamic pages: a content section and a management interface through a CMS for easy and scalable content management
• Navigation: main navigation, footer, and internal links across the site
• Responsiveness: a fully responsive website that works well on all screen sizes
• Automations: up to two automations, such as booking flows, thank-you pages and emails, or chat
• Accessibility and cookies: an accessibility add-on and a cookie consent banner for every new visitor

Technical SEO

• Title tags and Meta Descriptions for all pages
• A correct H1, H2, H3 heading hierarchy
• Clean and readable URL structures
• Alt text for images
• A valid sitemap.xml, created and submitted
• A valid robots.txt file
• Canonical tags
• Open Graph tags for social sharing
• Structured data (JSON-LD): Organization, Person, Course or Service, FAQPage, and Review where relevant
• Core Web Vitals and page load speed handling
• Mobile compatibility testing
• Connecting the site to Google Search Console
• Connecting the site to Google Analytics 4
• Submitting the site for indexing in Google
• 301 redirects and an internal 404 page

Quality assurance and handover

• Cross-browser and cross-device testing on desktop, tablet, and mobile
• Testing of navigation, forms, internal links, and the booking flow
• One remote training session on managing content and updating pages
• 30 days of post-launch support for bug fixes and minor tweaks at no additional cost

The price includes up to two rounds of consolidated revisions. Payment: 50% on approval, 50% on final delivery. Track B is the prerequisite for a serious organic program; Track A is enough to launch paid media well, and not enough to rank.

Measurement and tracking | foundation

Nothing in paid or organic can be optimized before this exists. A one-time technical setup, not a retainer.

• Google Analytics 4 setup, with conversion events defined for the assessment-call booking flow
• Google Tag Manager container setup and management
• Google Ads conversion tracking
• Meta Pixel and Conversions API, server to server
• Event tracking on the booking widget: call booked, and call completed where the platform allows
• Google Search Console connection and sitemap submission
• Lead source mapping into your CRM, so every booked call is attributed to a channel
• Connection to Sorbet's live reporting dashboard

[ $1,200 | one-time payment ]

Included at no additional charge with Website Track B.

Paid campaign on Google (SEM) | research and setup

A paid ad campaign on the Google search results page, positioned above the organic results. The media buying model is Pay Per Click, meaning payment is made for every click on the ad.

• Optimal campaign setup in Google Ads
• Defining campaign goals and selecting the right medium for advertising
• Research on leading competitors
• Search keyword research
• Copywriting of the ad content, adapted to the research findings
• Connecting the website to Google Analytics 4 and Google Search Console
• Consulting and guidance on turning the website and landing pages into converting pages that drive the intended actions, such as booking a call, leaving details, or making contact
• Server to server API connection between the website and Google's advertising platform
• Defining and building the target audience profile in Google's systems
• CRM connection
• Building a long-term work plan

[ $1,200 | one-time payment ]

Paid campaign on Google (SEM) | campaign management

• Managing the campaign, the analytics systems, and the reports
• Ongoing optimization
• Identifying search terms with low competition and high presence
• Guidelines for writing new content and updating landing pages
• Ongoing research on search terms and competitors, and continuous campaign updates
• Implementing the long-term work plan

[ $1,200 | monthly retainer ]

Paid campaign on Meta | research and setup

A campaign of ads appearing in the feed and in the ad placements across Facebook and Instagram. The media buying model on Meta is pay per result, meaning payment is made according to the campaign objective and the ad's performance.

• Building a marketing strategy using existing assets in order to identify the target audience
• Building the campaign and defining the target audience profile, including lookalike and retargeting audiences
• Defining campaign goals
• Copywriting: 4 to 6 ad variations
• Scriptwriting and concept development for video ads
• Video production, quoted separately according to production complexity
• Server to server connection (Conversions API) between the website and Meta's advertising platform
• Automation
• CRM integration

[ $1,200 | one-time payment ]

Paid campaign on Meta | campaign management

• Managing the campaign, the analytics systems, and the reports
• Ongoing optimization and A/B testing of audiences, creatives, and copy
• Editing copy and banner design according to performance
• Guidelines for updating landing pages when needed
• Sending performance reports to the client

[ $1,200 | monthly retainer ]

Organic promotion (SEO-GEO) | foundation and repair

Goal: a healthy website, ready for organic promotion and for visibility in search engines and in AI answer engines such as ChatGPT, Perplexity, and Google AI Overviews.

• Implementing advanced tracking and research tools on the site, and analyzing the site through them
• Adapting and improving the textual and visual content for search engine indexing
• Adapting and improving page headings, meta titles, and meta descriptions
• Checking the integrity of internal and external links
• Readability analysis of the content
• Testing and optimizing page load times
• Mobile adaptation and optimization
• Checking redirects and broken links to the site
• Optimizing the Google Business Profile
• Connecting the site to Google Search Console and submitting the sitemap
• Adapting structure and content for indexing in generative AI engines: FAQs, short summaries, and structured content that is easy to quote

[ $1,200 | one-time payment ]

Included at no additional charge with Website Track B.

Organic promotion (SEO-GEO) | monthly retainer

• Research on the leading competitors in organic results and in AI answers
• Keyword and prompt research
  • Identifying search terms with low competition and high presence
  • Identifying the prompts and questions your audience asks AI assistants
  • Guidelines for writing new content and adapting existing content
• Producing and writing blog content and articles to strengthen the site's authority
• Creating content in a format that is friendly to ChatGPT and AI engines, and improving existing content to increase appearances in AI answers
• Migrating and adapting the existing off-domain authority, so the topical authority built on external publications also works for your own domain
• Building relevant business and professional listings and profiles
• Creating referrals and links to the site from leading and relevant websites
• Visitor analysis and segmentation
• Implementing monitoring systems
  • Traffic and visitor monitoring
  • Keyword ranking monitoring
  • Backlink monitoring
  • Brand and citation monitoring across AI answer engines
  • Setting and defining improvement targets
• Turning the site into a marketing funnel that optimizes the number of visitors who complete the desired action
• Sorting and reorganizing site components based on content relevance and the path of the user
• Customer journey optimization
• Building and implementing a long-term work plan

[ $1,600 | monthly retainer ]

Summary of fees | one-time and monthly

The measurement foundation and the SEO-GEO foundation are included at no additional charge with Website Track B.

Available on request and quoted to scope: TikTok campaign management, organic social media management, video production and editing, additional languages.

Packages | three ways to start

First 90 days | onboarding and work plan

• Weeks 1 to 2: account access, measurement foundation, technical audit sign-off, keyword and competitor research, campaign architecture.
• Weeks 3 to 6: website work in production, paid campaigns launched on a controlled budget, first creative round in market.
• Weeks 7 to 12: content hub live, first article and AI-visibility batch published, campaigns optimized against real booked-call data rather than form fills.

Sorbet Agency provides access to a live reporting tool that shows marketing and campaign performance on an ongoing basis, so the key data stays accessible and decisions do not wait for a manual end-of-month report.

The fine print | scope and commercial terms

Scope clarifications

• Static creatives, such as ad banners and post designs, are included in the monthly retainer within the agreed scope. Video production and editing are quoted separately.
• Media budget is paid directly by the client and is separate from agency fees.
• The management fees cover total media spend of up to $15,000 per month across all paid channels. Above that level, an additional 5% of the incremental media spend applies.
• Long-form copywriting outside the agreed content scope, third-party tools and licences, and advanced marketing automation are not included unless agreed separately.
• Major strategy changes, new funnels, additional landing pages, additional brands, or additional products may require a separate scope.
• Sorbet is not responsible for spelling or grammatical errors in texts provided by the client.

Commercial terms

• Prices are in USD and exclude applicable taxes. If the contracting entity is Israeli, VAT is added as required by law.
• One-time project work: 50% on approval, 50% on final delivery. Work begins after the advance payment is received.
• Monthly retainers are billed at the start of each month, Net + 6.
• Minimum term: 3 months for paid media, 6 months for the organic SEO-GEO program. Notice period after the minimum term: 30 days.
• For international transfers, a bank fee of $25 is added to each payment and paid by the client, under an OUR fee instruction.
• During the website build, each stage includes two rounds of feedback. If there is no response within ten business days of a request for feedback, the stage is considered approved.
• Sorbet may display the project on its website and in other media, and will place a small link in the footer of the website.
• This quotation is valid for 30 days from the date of issue.

Next steps

Once approved, Sorbet Agency will begin onboarding, collect the required account access, review the current marketing assets, and prepare the first monthly work plan. To move forward we will need admin access to the website platform, the Google Ads and Meta Business accounts if they exist, Google Analytics and Search Console, the CRM, and an indication of the intended monthly media budget.

The parties sign below in agreement with the above.