Sorbet Agency
Price Quotation

A growth engine for The Remarriage Roadmap

Organic SEO-GEO, website design and technical SEO, Google Ads, and Meta Ads. One measurement layer, one work plan, one team.

Prepared for: The Potential State
From: Sorbet Agency
Date: 6 August 2026
Currency: USD, excluding tax
Introduction

What this quotation covers

Sorbet Agency will support The Remarriage Roadmap with a complete digital growth program across paid media, organic visibility, and website and technical infrastructure.

๐ŸŽฏ

The goal

A measurable acquisition system for the program. A website that can be found and indexed, a tracking layer that shows where every assessment call comes from, paid campaigns that bring qualified couples to the booking calendar, and an organic presence that earns visibility in search engines and in AI answer engines.

๐Ÿ“ฆ

The four services you asked us to price

Organic Promotion (SEO-GEO), Website Design and Technical SEO, Google Ads, and Meta Ads. Each one is priced separately below, and there are three ready-made packages if you would rather pick a route than assemble one.

Where you stand today

What we found before writing this quotation

We reviewed remarriageroadmap.com and potentialstate.com on 6 August 2026. These findings shaped the scope and, more importantly, the order of the work.

1

The site has no organic surface

remarriageroadmap.com is a single page. There are no internal pages, no article section, and no indexable content beyond the sales page itself. There is nowhere for organic content to live.

2

robots.txt and sitemap.xml return an empty file

Both respond with HTTP 200 and zero content, so search engines get no crawl guidance and no page inventory.

3

No structured data on either site

Neither site serves any JSON-LD. The 15+ FAQs, the program structure, the founders' credentials, and the reviews are all invisible as structured entities, and that is exactly the material AI answer engines quote from.

4

Basic on-page signals are missing

No canonical tag on remarriageroadmap.com, and potentialstate.com serves seven H1 headings on a single page.

5

No measurement layer found

We found no GA4, Google Tag Manager, Google Ads tag, or Meta Pixel in the served HTML of either site. This still needs to be confirmed inside the accounts, but as it stands there is nothing to optimize a paid campaign against.

6

The authority is being built on someone else's domain

100+ Psychology Today articles and 2M+ reads is a serious content asset. Today every ranking and every AI citation it earns belongs to psychologytoday.com, not to you.

The practical conclusion: paid can start quickly once tracking is in place, and the organic program needs somewhere to live before it can produce anything. That is why the website and technical work is priced as the first step and not as an optional extra.

The program

Four services, one sequence

Each service stands on its own, and they are strongest in this order. Foundations first, then demand capture, then demand creation, then compounding organic authority.

๐Ÿ—๏ธ

1. Website design + Technical SEO

Turn the single-page funnel into a marketing site that can be crawled, indexed, quoted by AI engines, and expanded. Includes the full technical SEO layer and a content hub for the organic program.

๐Ÿ“

2. Measurement foundation

GA4, GTM, Google Ads conversions, Meta Pixel and Conversions API, and booking-call events. Without this, every optimization decision is guesswork.

๐Ÿ”

3. Google Ads

Capture the couples already searching for a way out of the pattern, and protect the brand terms Assael and Galit have already earned through 100+ published articles.

๐Ÿ“ฃ

4. Meta Ads

Create demand on Facebook and Instagram with video and story-led creative, then retarget everyone who read, watched, or started the assessment booking and did not finish.

๐ŸŒ

5. Organic promotion, SEO-GEO

Search engine optimization and AI answer-engine optimization together. Rankings in Google, and citations in ChatGPT, Perplexity, and AI Overviews, built on content that lives on your domain instead of somebody else's.

Service 01

Website design and Technical SEO

A one-time project that turns the current single-page funnel into a marketing website that can be found, indexed, quoted by AI engines, and expanded over time, without losing the conversion performance of the page you already have.

Planning and structure

  • Kick-off call and needs mapping: business goals, audiences, offers, and funnel stages
  • Site architecture: page map, content hierarchy, and URL structure
  • Content architecture: planning the article and resource hub so organic content has a permanent home on your own domain
  • Review of the existing funnel and a decision on what is kept, what is improved, and what is rebuilt

Design

UX and UI
  • Key page design based on the existing brand language and references
  • Landing page templates: reusable page structures for funnels, programs, and campaigns
  • User journey: pages designed in line with marketing funnel best practices for intuitive navigation and an optimal user experience
  • Responsive design, with attention to a clear and comfortable experience on every screen size
  • Organized design file delivered in Figma, including the designed screens and basic implementation guidelines

Development and implementation

  • Platform: implementation on the existing platform, or a rebuild on Wix Studio, decided in the planning stage
  • Page build: developing all pages defined in the specification
  • Article hub and dynamic pages: a content section and a management interface through a CMS, for easy and scalable content management
  • Navigation: main navigation, footer, and internal links across the site
  • Responsiveness: a fully responsive website that works well on all screen sizes
  • Automations: up to two automations, such as booking flows, thank-you pages and emails, or chat
  • Accessibility and cookies: an accessibility add-on and a cookie consent banner for every new visitor

Technical SEO

the full layer, not a checklist pass
  • Title tags and Meta Descriptions for all pages
  • A correct H1, H2, H3 heading hierarchy
  • Clean and readable URL structures
  • Alt text for images
  • A valid sitemap.xml, created and submitted
  • A valid robots.txt file
  • Canonical tags
  • Open Graph tags for social sharing
  • Structured data (JSON-LD): Organization, Person, Course or Service, FAQPage, and Review where relevant
  • Core Web Vitals and page load speed handling
  • Mobile compatibility testing
  • Google Search Console connection
  • Google Analytics 4 connection
  • Submitting the site for indexing in Google
  • 301 redirects and an internal 404 page

Quality assurance and handover

  • Cross-browser and cross-device testing on desktop, tablet, and mobile
  • Testing of navigation, forms, internal links, and the booking flow
  • One remote training session on managing content and updating pages
  • 30 days of post-launch support for bug fixes and minor tweaks at no additional cost
TrackScopePrice
Track A
Funnel upgrade
Keep the existing single-page funnel, improve UX, UI, and content hierarchy, and implement the full Technical SEO layer above. $2,500
one-time
Track B
Marketing site and content hub
Everything in Track A, plus a full multi-page marketing site: program page, founders page, assessment-call funnel, and a CMS-driven article hub built to hold the organic program. Includes the measurement foundation and the SEO-GEO foundation at no additional charge. $6,500
one-time

The price includes up to two rounds of consolidated revisions. Payment terms: 50% on approval, 50% on final delivery.

Track B is the prerequisite for a serious organic program. Track A is enough to launch paid media well, and not enough to rank.

Service 02

Measurement and tracking foundation

Nothing in paid or organic can be optimized before this exists. A one-time technical setup, not a retainer.

$1,200one-time

Included at no additional charge with Website Track B.

Service 03

Google Ads (SEM)

Paid ads on the Google search results page, positioned above the organic results. The media buying model is Pay Per Click, meaning payment is made for every click on the ad.

Research and setup

one-time
  • Optimal campaign setup in Google Ads
  • Defining campaign goals and selecting the right medium for advertising
  • Research on leading competitors
  • Search keyword research
  • Copywriting of the ad content, adapted to the research findings
  • Connecting the website to Google Analytics 4 and Google Search Console
  • Consulting and guidance on turning the website and landing pages into converting pages that drive the intended actions, such as booking a call, leaving details, or making contact
  • Server to server API connection between the website and Google's advertising platform
  • Defining and building the target audience profile in Google's systems
  • CRM connection
  • Building a long-term work plan
$950one-time

Campaign management

monthly
  • Managing the campaign, the analytics systems, and the reports
  • Ongoing optimization
  • Identifying search terms with low competition and high presence
  • Guidelines for writing new content and updating landing pages
  • Ongoing research on search terms and competitors, and continuous campaign updates
  • Implementing the long-term work plan
$1,200per month
Service 04

Meta Ads

Ads appearing in the feed and in the ad placements across Facebook and Instagram. The media buying model on Meta is pay per result, meaning payment is made according to the campaign objective and the ad's performance.

Research and setup

one-time
  • Building a marketing strategy using existing assets in order to identify the target audience
  • Building the campaign and defining the target audience profile, including lookalike and retargeting audiences
  • Defining campaign goals
  • Copywriting: 4 to 6 ad variations
  • Scriptwriting and concept development for video ads
  • Video production, quoted separately according to production complexity
  • Server to server connection (Conversions API) between the website and Meta's advertising platform
  • Automation
  • CRM integration
$950one-time

Campaign management

monthly
  • Managing the campaign, the analytics systems, and the reports
  • Ongoing optimization and A/B testing of audiences, creatives, and copy
  • Editing copy and banner design according to performance
  • Guidelines for updating landing pages when needed
  • Sending performance reports to the client
$1,200per month

A note on this category. Meta's Personal Attributes policy restricts ads that assert or imply knowledge of a person's personal attributes, and relationship status is one of them. Copy such as "Is your marriage falling apart?" carries a real risk of rejection or account restriction. Every creative for this account will be written benefit-first, describing the program rather than addressing the viewer's relationship status. In this category that is both the compliant route and the better-performing one.

Service 05

Organic promotion: SEO-GEO

Search engine optimization and AI answer-engine optimization, run as one program. Visibility in Google, and citations in ChatGPT, Perplexity, and Google AI Overviews.

Foundation and repair

one-time

Goal: a healthy website, ready for organic promotion and for visibility in both search engines and AI answer engines.

  • Implementing advanced tracking and research tools on the site, and analyzing the site through them
  • Adapting and improving the textual and visual content for search engine indexing
  • Adapting and improving page headings, meta titles, and meta descriptions
  • Checking the integrity of internal and external links
  • Readability analysis of the content
  • Testing and optimizing page load times
  • Mobile adaptation and optimization
  • Checking redirects and broken links to the site
  • Optimizing the Google Business Profile
  • Connecting the site to Google Search Console and submitting the sitemap
  • Adapting structure and content for indexing in generative AI engines: FAQs, short summaries, and structured content that is easy to quote
$950one-time

Included at no additional charge with Website Track B.

Monthly retainer

monthly
  • Research on the leading competitors in organic results and in AI answers
  • Keyword and prompt research
    • Identifying search terms with low competition and high presence
    • Identifying the prompts and questions your audience asks AI assistants
    • Guidelines for writing new content and adapting existing content
  • Producing and writing blog content and articles to strengthen the site's authority
  • Creating content in a format that is friendly to ChatGPT and AI engines, and improving existing content to increase appearances in AI answers
  • Migrating and adapting the existing off-domain authority, so the topical authority built on external publications also works for your own domain
  • Building relevant business and professional listings and profiles
  • Creating referrals and links to the site from leading and relevant websites
  • Visitor analysis and segmentation
  • Implementing monitoring systems
    • Traffic and visitor monitoring
    • Keyword ranking monitoring
    • Backlink monitoring
    • Brand and citation monitoring across AI answer engines
    • Setting and defining improvement targets
  • Turning the site into a marketing funnel that optimizes the number of visitors who complete the desired action
  • Sorting and reorganizing site components based on content relevance and the path of the user
  • Customer journey optimization
  • Building and implementing a long-term work plan
$1,600per month
Pricing

Full price list

All prices in USD, excluding applicable taxes. Media budget is paid directly by you and is separate from agency fees.

One-time

ItemPrice
Website design and Technical SEO, Track A: funnel upgrade$2,500
Website design and Technical SEO, Track B: marketing site and content hub$6,500
Measurement and tracking foundation$1,200
Google Ads research and setup$950
Meta Ads research and setup$950
Google Ads and Meta Ads setup, together$1,700
Organic SEO-GEO foundation and repair$950

The measurement foundation and the SEO-GEO foundation are included at no additional charge with Website Track B.

Monthly

ServicePrice per month
Google Ads campaign management$1,200
Meta Ads campaign management$1,200
Organic promotion, SEO-GEO$1,600
Paid bundle: Google Ads + Meta Ads$2,200
Full growth bundle: Google Ads + Meta Ads + SEO-GEO$3,600

Available on request and quoted to scope: TikTok campaign management, organic social media management, video production and editing, additional languages.

Packages

Three ways to start

If you would rather pick a route than assemble one, these are the three that make sense for where the business is right now.

Option 1: Paid launch

For getting qualified calls on the calendar as quickly as possible.

  • Website Track A $2,500
  • Measurement foundation $1,200
  • Google + Meta setup $1,700
$2,200 / month

Google Ads + Meta Ads management. Minimum term: 3 months.

Option 2: Organic authority build

For building the owned content asset first, and compounding it.

  • Website Track B $6,500
  • Measurement foundation included
  • SEO-GEO foundation included
$1,600 / month

SEO-GEO program. Minimum term: 6 months.

Onboarding

The first 90 days

During the first month we review the existing digital assets, advertising accounts, website structure, tracking setup, social presence, and business goals, then set campaign priorities and the initial work plan.

WEEKS 1 TO 2

Account access, measurement foundation, technical audit sign-off, keyword and competitor research, campaign architecture.

WEEKS 3 TO 6

Website work in production, paid campaigns launched on a controlled budget, first creative round in market.

WEEKS 7 TO 12

Content hub live, first article and AI-visibility batch published, campaigns optimized against real booked-call data rather than form fills.

๐Ÿ“Š

Reporting and transparency

Sorbet Agency provides access to a live reporting tool that shows marketing and campaign performance on an ongoing basis. It is designed to make the key data accessible, support faster decisions, and remove the dependency on manual end-of-month reporting.

The fine print

Scope and commercial terms

Scope clarifications

  • Static creatives, such as ad banners and post designs, are included in the monthly retainer within the agreed scope. Video production and editing are quoted separately.
  • Media budget is paid directly by the client and is separate from agency fees.
  • The management fees cover total media spend of up to $15,000 per month across all paid channels. Above that level, an additional 5% of the incremental media spend applies.
  • Long-form copywriting outside the agreed content scope, third-party tools and licences, and advanced marketing automation are not included unless agreed separately.
  • Major strategy changes, new funnels, additional landing pages, additional brands, or additional products may require a separate scope.
  • Sorbet is not responsible for spelling or grammatical errors in texts provided by the client.

Commercial terms

  • Prices are in USD and exclude applicable taxes. If the contracting entity is Israeli, VAT is added as required by law.
  • One-time project work: 50% on approval, 50% on final delivery. Work begins after the advance payment is received.
  • Monthly retainers are billed at the start of each month, Net + 6.
  • Minimum term: 3 months for paid media, 6 months for the organic SEO-GEO program. Notice period after the minimum term: 30 days.
  • For international transfers, a bank fee of $25 is added to each payment and paid by the client, under an OUR fee instruction.
  • During the website build, each stage includes two rounds of feedback. If there is no response within ten business days of a request for feedback, the stage is considered approved.
  • Sorbet may display the project on its website and in other media, and will place a small link in the footer of the website.
Next steps

What happens once you say go

We start onboarding, collect the required account access, review the current marketing assets, and prepare the first monthly work plan.

To move forward we will need admin access to the website platform, the Google Ads and Meta Business accounts if they exist, Google Analytics and Search Console, the CRM, and an indication of the intended monthly media budget.

Avishay Har Sinai, CEO
office@sorbetagency.com
+972.54.491.9636
Midtown Tower, Menachem Begin 144, Tel Aviv

Full name

Company name

Position

Avishay Har Sinai

Sorbet Agency

CEO